Job Details

Sr Account Executive

Overview:

DIRECTV FOR BUSINESS is seeking a proactive and detail-oriented Senior Account Executive to join our Commercial Marketing team. This role is ideal for a strategic marketer with strong project management skills, a passion for B2B marketing, and the ability to thrive in a fast-paced, cross-functional environment. You will lead the execution of marketing campaigns, manage agency and vendor relationships, and deliver impactful results across various commercial channels. This role is remote based.

Key Responsibilities:

• Serve as the lead agency contact during campaign planning and execution phases, ensuring alignment across internal and external stakeholders.
• Manage vendor and agency relationships, overseeing the execution of 57 annual trade marketing campaigns from creative development through final delivery.
• Execute direct and indirect marketing campaigns in partnership with regional sales teams, driving measurable results and strategic alignment.
• Oversee distributor ordering and invoicing processes to maintain operational efficiency and compliance.
• Manage user access within marketing platforms, ensuring adherence to brand standards and system integrity.
• Maintain critical documentation and communications within internal systems for audit readiness and accessibility.
• Collaborate with Sales teams to enhance campaign performance and lead generation strategies.
• Analyze market penetration data and campaign performance metrics to inform strategy and optimize marketing efforts.
• Deliver actionable insights and reporting to both Direct and Indirect sales channels, including customer segmentation analysis.
• Draft and distribute quarterly updates and strategic reminders to internal teams on marketing initiatives.
• Identify innovative vehicles/vendors that meet campaign objectives and align with client and customer guidelines.

Qualifications:

• 25 years of experience in marketing or advertising, preferably in a B2B environment.
• Proven experience managing vendors and creative agencies with a focus on campaign strategy and execution.
• Solid understanding of inside/outside sales processes, including field, door-to-door, and call center enablement.
• Practical experience across diverse marketing channels including email, direct mail, social media, digital display, event, and trade marketing.
• Demonstrated ability to manage multiple projects in a fast-paced, cross-functional environment.
• Exceptional written and verbal communication skills with the ability to present ideas clearly and professionally.
• Advanced proficiency in Excel for data analysis and PowerPoint for impactful presentations.
• Highly organized, detail-oriented, and capable of working independently with minimal supervision.
• Proactive, self-motivated, and driven to contribute meaningfully to team success.

Job Will Remain Open Until Filled