Job Details

Overview

The Director of Sales will be responsible for implementing and continuously improving the sales training strategy for our individual locations. This role ensures that franchisees, sales representatives, and field teams are equipped with the knowledge, tools, and skills to drive consistent revenue growth and deliver exceptional customer experiences across all markets.

This position requires a proven sales leader with experience in franchising, home services, or construction-related industries who excels at training development, coaching, and performance measurement.

Key Responsibilities

Training & Development

• Design and deliver comprehensive sales training programs for franchisees, sales estimators, and field representatives.
• Build scalable onboarding programs for new franchisees and their sales teams.
• Develop training materials, playbooks, and digital learning content (presentations, videos, role-play scenarios, e-learning modules).
• Lead live training sessions (in-person and virtual) to reinforce best practices in consultative selling, lead conversion, and customer relationship management.

Sales Process & Enablement

• Standardize sales processes across the franchise network to ensure consistency in performance and brand representation.
• Partner with marketing to align lead generation and sales conversion strategies.
• Support the adoption and effective use of CRM and sales technology platforms.
• Identify sales tools, scripts, and resources needed to drive franchisee success.

Performance Coaching & Metrics

• Develop KPIs and benchmarks to track training effectiveness and sales performance.
• Work with franchisees to diagnose performance gaps and implement targeted coaching.
• Conduct field visits and ride-alongs to evaluate real-world execution and provide feedback.
• Report on sales training outcomes, ROI, and system-wide performance improvements.
• Serve as a trusted advisor to franchise owners on sales growth strategies.
• Collaborate with Operations, Marketing, and Vendor Relations teams to ensure alignment with system goals.
• Lead regional and national training events, conferences, and workshops.
• Continuously research industry best practices and update training programs accordingly.

Qualifications

• 4+ years of sales and sales training experience, ideally in franchising, home services, or construction.
• Demonstrated success in building and executing sales training programs that drive measurable growth.
• Strong knowledge of consultative/solution selling and residential sales processes.
• Experience with CRM platforms and sales enablement tools.
• Exceptional communication, facilitation, and public speaking skills.
• Ability to travel approximately 25% to support franchise locations nationwide.
• Strategic thinker with the ability to translate sales goals into training solutions.
• Inspiring trainer, coach, and motivator with a passion for franchisee success.
• Data-driven decision maker who uses metrics to drive accountability.
• Collaborative leader who thrives in a fast-paced, entrepreneurial environment.
• Strong business acumen with a customer-first mindset.

EEO Statement

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.